Designing a Random Access Memory (RAM) Module
A special edition gaming module I designed during my time at Kingston Technology as a graphic designer.
TEAM
Product photography: Brian Chan
3D Renderings: Eduardo Diaz
Art Direction: Manny Hidalgo, Marion Strupp, and Kaitlin Sandoval
Designer: Stephanie Wu
DDR4, or "double data rate fourth generation" memory, powers gaming and computing systems. The design team was tasked with creating a Special Edition to refresh the DDR4 module, aiming to boost sales across the company’s gaming line.
PROJECT BRIEF
MARKET RESEARCH
As the PlayStation 5 launched as the first white gaming console, and all-white computer builds gained popularity among PC enthusiasts, I designed a white module to capitalize on the trend, create buzz, and drive traffic to the website and related products.
DESIGN THINKING
I envisioned a white module, departing from Kingston's black designs with intricate patterns. Inspired by Zaha Hadid's minimalist curves, I aimed to convey serene swiftness, reflecting the product's speed and performance.
Final Assets for Web & Social
I designed two responsive web assets that complemented the product photography, using light, organic shapes to highlight the module’s sleek lines. I also handled photo retouching to ensure polished, high-quality visuals for the webpage. As the product was a limited-edition release, the original product page is no longer available.
Exploratory Sketches
Option 2 was chosen as the final design.
